In recent years, Africa has succeeded in developing sustainable innovation models through a growing startup ecosystem. Sectors such as digital are seeing the birth of many innovations to address the pain points of a niche that is increasingly prone to adapt to change. The African continent, which seemed to be lagging behind, has been able to catch up in terms of internet access and digital technologies. The COVID19 health crisis was also a period that saw the emergence of start-ups with useful innovations to support the consequences generated by the pandemic. E-learning, for example, expanded greatly during this period with the implementation of barrier measures.

**Digital, the mother of most African innovations.**

Nearly 4 out of 5 people in Africa own a cell phone. With nearly 725 million cell phone users, the continent has the strongest growth in the world in this niche. These numbers were unimaginable only 20 years ago when Internet access on the continent was scarce. This is the fundamental reason why more and more digital innovations are being born to meet the many needs of this population constantly connected to a phone. VTC, e-market, e-learning are all innovations that use digital technology to meet the needs of their users. All over the world, e-commerce is booming. In Africa, the number of online shoppers has grown by an average of 18% each year since 2019, with similar growth expected over the next decade.

**Digital communication**

In addition to these various sectors mentioned above, there is also digital communication. A sector that is constantly evolving in Africa and now offers a more innovative way for companies to communicate. Billboards, television and radio are now called classic media. The media of the new era is none other than digital! Companies today are developing strategies to stay connected to their customers and users on a daily basis. They use it to give information about their product directly to their users through new techniques. Social networks, push notifications, professional SMS etc..

One thing seems more and more certain. The image of an African continent where Europe imported progress is over. Today, industrial and technological actors have understood that the continent's development, in the short and medium term, depends on technological innovation, and more broadly on digital innovation.


Technological innovations are born and abound without rest, making the oldest continent move to the rhythm of digital technology. What will the Africa of tomorrow be? Will it be able to adapt to the digital revolution?

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Innovation

Communication technique which consists in sending text messages to customers or prospects, directly on their mobile phone, the professional SMS is an effective and simple lever, essential to any communication strategy. Why should you use it? What are the advantages ?

The engagement rate of SMS is generally very high when you want to address your users. It has a **very good delivery rate**, around 97%! For the sender, it is the assurance that his message or his promotion will be well received by his recipient.

**The added values ​​of SMS marketing**

Easy to set up, this communication system allows you to create your message in a few minutes. In general, SMS are read at 95%. It is clearly a medium that keeps its promises despite (or thanks to) the brevity of the message.

In less than 10 minutes you can carry out a global SMS campaign, the sending is instantaneous and allows all communications: promotions and information.

**ROI Benefits**

SMS marketing is an editorial medium that is extremely profitable. The advantages of an SMS marketing campaign are therefore significant for any advertiser wishing to boost both their communication and their turnover.
To evaluate the performance of an SMS marketing campaign, you must already know precisely how many recipients have actually received your SMS marketing. For this, SMS sending platforms such as [LeTexto.com](https://www.letexto.com), communicate the status of your SMS to you in real time. This will allow you to measure the delivery rate of your SMS marketing campaign.

**How ​​to use this tool?**

To set up an SMS marketing campaign, the law on the protection of personal data requires that you have obtained the explicit consent of prospects to be canvassed in this way.
SMS messages can be promotional or simply informative: order update, appointment reminder, flash promotions, special event, etc.

There ! You now know everything about the usefulness of an SMS marketing campaign.

Do not hesitate to call on AROLITEC via the [LeTexto.com](https://www.letexto.com) platform for all your professional SMS campaigns.

For more than 10 years, AROLITEC has supported hundreds of organizations in their digitalization process across Africa.

SMS marketing is the perfect medium to communicate with your targets quickly, simply and efficiently, and thus keep in touch with them.

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SMS marketing

In September 2023, AROLITEC, a provider of digital and digitalization solutions, certified its information security management system according to the ISO 27001: 2022 standard.

ISO/IEC 27001 is an international information systems security standard that defines the requirements for establishing and managing an information security management system (ISMS) in an organization. The ISMS lists security measures, within a defined perimeter, in order to guarantee the protection of the organization's assets. The objective is to protect functions and data from any loss, theft or alteration, and computer systems from any intrusion and disaster.  
The ISO/IEC 27001 standard lists a set of control points to be respected to ensure the relevance of the ISMS, allowing it to be operated and developed. Compliance with ISO/IEC 27001 means that an organization or company has a system in place to manage the risks related to the security of its data or the data it processes, and that this system complies with the good practices and principles set out in this International Standard.

The international certification body MSECB, carried out a rigorous audit of the AROLITEC ISMS, in order to confirm its compliance with the requirements of the ISO 27001: 2022 standard. This audit confirms the certification of AROLITEC, is proof of the reliability and transparency of AROLITEC as a provider of digital solutions and digitization in the current context marked by the increase in threats linked to cybercrime.

Already recognized throughout the WEST AFRICAN sub-region for the quality of its services, AROLITEC continues to work to improve its services and the experience of its customers with a point of honor given to the protection of personal data. The ISO27001:2022 certification is a perfect illustration of this. 
AROLITEC thus confirms its position as the partner of choice for the implementation of digital solutions meeting the highest requirements for quality, reliability and security, particularly for organizations operating in the banking and financial services or security sectors. . constitutes a major challenge.

ISO/IEC 27001 is an international information systems security standard that defines the requirements for implementing and managing an information security management system (ISMS) within an organization. The ISMS identifies security measures, within a defined perimeter, to ensure the protection of the organization's assets. The aim is to protect functions and data from loss, theft or alteration, and IT systems from intrusion and disaster.  

Translated with DeepL.com (free version)

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INFORMATION SECURITY: why choose AROLITEC? 

Certification

Blog

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French

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English

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**LeTexto, multi-channel communication solution to stay in touch with your customers and partners**
 	 


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How does it work ?

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LeTexto, the multi-channel communication solution to...

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LeTexto: one platform, many communication channels, many countries.

LeTexto

Why choose LeTexto?


**Truecom Gateway, a new revenue stream without investment for mobile operators.**
 	
**Truecom Gateway** is a white labelled gateway that allows mobile network operators (MNO) to offer SMS based services to their customers. We help MNOs to save time and increase their revenue with a revenue sharing based business model. 



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Functionalities

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A white labelled SMS Gateway

Truecom Gateway

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Use cases

OPTIMIZE COMPLAINTS MANAGEMENT FOR MORE SATISFIED CUSTOMERS!
 	
IDDIA is a complaints management solution that allows companies, particularly banks, to optimally manage the complaints handling process. It makes it possible to guarantee the traceability of complaints while optimizing interactions between the various actors in the process and in particular communication with the customer.

Features

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IDDIA is a complaint management solution that allows companies to...

The ideal solution for complaints management

Iddia

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How it works

**AFIRA, a reliable and accessible SMS Banking solution for banks and microfinance institutions !**
 	
AFIRA is an SMS Banking solution, allowing banks and microfinance institutions to offer their customers remote banking services. 
AFIRA allows subscribers to receive alerts by SMS or IVR (interactive voice response), in case of transaction on their account.

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AFIRA, a reliable and accessible SMS Banking solution for...

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An innovative and flexible sms banking solution

Afira

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